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bon appetit – April 2009
Direct-Trade Coffee

DIRECT-TRADE COFFEE

11:05 AM / April 10, 2009/ Posted by Victoria von Biel

“Want to wow you hosts with a gift that’s as green as it is delicious? Show up at their weekend house or dinner party with a bag of direct-trade coffee. That’s the term for coffee that’s even more socially conscious than fair-trade. The label “fair-trade” guarantees that the importer has a long-term sales relationship with the farmer and pays prices that add up to a living wage. “…

“Direct-trade coffee purveyors often have higher-than-market pay minimums, as well as quality that exceeds that of their fair-trade brethren.”…