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New York Times
August 11th, 2010

One of the World’s Most Expensive Coffees
Now in New York (For Sale or For Free)

“This year, most of the crop was snatched up at auction by Asian and European bidders. One of the few roasters in the United States to successfully bid for a lot was Stumptown Coffee Roasters, which sells a 12-ounce jar of the estate’s Mario Carnaval for $75. The Mario Carnaval was harvested in February, and it’s the most expensive Esmeralda designation. Right now the coffee can be found on the shelves of Stumptown Coffee Roasters at the Ace Hotel, making New York one of a handful places in the world where La Esmeralda is easily available.”