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NY Times : Iced Coffee Gets Its Day in the Sun

From the NY Times By Andrew Adam Newman Published: July 5, 2011

“Stumptown Coffee Roasters, meanwhile, recently began bottling cold-brewed coffee in squat 10.5-ounce amber bottles, which it calls Stubbies. The bottles are sold for $3.50 in the company’s coffee shops both in Portland, Ore., where the company is based, and in New York.

Matt Lounsbury, director of operations for Stumptown, said the company decided to bottle iced coffee because sales by the cup in stores had “been on the upswing for the better part of five years.”

Like the Stubbies, iced coffee served in Stumptown cafes is made from a cold-brewed concentrate because brewing over ice can make the coffee bitter, said Mr. Lounsbury, who added that the cold-brew method yielded a “strong yet sweet, almost tealike cup of coffee.”

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